The Most Important Factors to Consider When Creating a Website

Gain of visibility, ease of interaction with prospects and customers. The interest of having a website for a company, and this, whatever its size, is no longer to be demonstrated today. It is therefore high time to create one if your company does not yet have one.

The Fundamental Steps in Developing a Website

A true virtual showcase for your business, your website deserves serious thought both in its design and in its development.

It is therefore advisable to find out beforehand about all the steps necessary for the creation of a website.

As part of the creation of a website, you will need to:

• clearly define the objectives of website creation: improve customer relations? Promote your products and/or services? Boost your sales?
• precisely identify your target audience: business leaders? Individuals? Adults? Youth ? Men? Women?
• analyze the market in which you want to position yourself as well as the potential traffic you can expect: who are your main competitors? How do they position themselves in the market? What are their strategies? What is the market share you want to acquire in your activity?
• write a specification that will detail the basic specifications as well as the different pages and features of your website.
• decide on the content you will publish on your site: texts, photos, videos,
• think about referencing: SEO (natural referencing) and/or SEA (paid referencing) find the right domain name.
• choose the appropriate hosting mode: internally (if you have the servers and talents capable of working on them) or externally with a professional host.
• choose the best solution for creating and putting the website online.
• put a tracking tool to evaluate the performance of the website once it is online.

The Different Website Creation Solutions

In general, you have the choice between 3 solutions for the creation of a website:

The Turnkey Site

This is certainly the simplest and most accessible option for creating a website. You can utilize it even if your budget is restricted and you lack technical expertise. You just have to choose the model you like from the plethora offered and let yourself be guided in editing the interface.

This simplicity can however become a handicap, because it does not allow you to create a truly personalized website or to download the site to keep it locally.

The Use of a CMS

Also known as a content management system, the CMS (content management system) allows you to easily and quickly edit your website.

Offering you more customization options than the turnkey site, this formula will however require more availability from you and your team. If you wish to establish your own website using a CMS, you will also need to demonstrate some skills in web development, graphic design, online marketing, and content writing.

Be cautious when selecting a CMS (Wordpress, Drupal, Joomla, Shopify, Prestashop, Magento, Squarespace, etc.) to ensure that you put a quality website online that meets all your expectations. Free for the vast majority, the use of these tools does not require a substantial budget and is therefore financially advantageous if it does not involve the recruitment of a dedicated employee.

Entrust the creation of the website to an external service provider

This is the preferred solution if you want to provide your business with an operational and fully personalized website and you have neither the time nor the skills to do so. However, it will require a minimum budget.

The success of such an approach will depend essentially on your choice of service provider. Depending on your budget and your expectations, you can use either a freelance web developer or a web agency.

The Specialized Web Agency, A Valuable Friend in The Design of a Website

The usage of a web agency is the best alternative for the production of a high-quality, custom-made website. This type of service provider has various experts in its ranks who can intervene during the design, development and monitoring of your website. And this, respecting the letter your specifications.

In addition to web development itself, a web agency can also provide you with many other useful services such as natural referencing optimization, design optimization, ergonomics optimization, communication strategy advice. So many elements which, in the long term, will be able to optimize the ROI (return on investment) of your project to create a website.